Huawei Globally Launches the Mate 8 Smartphone at CES 2016
New flagship device features the world’s most advanced smartphone technology ever: a new benchmark for amazing performance and long battery life
Las Vegas, Nevada – January 5, 2016 – Today at CES 2016, the Huawei Consumer Business Group globally launched the Huawei Mate 8 smartphone, a productivity-driven device with significantly enhanced power, efficiency and battery life. The Mate 8 continues Huawei’s track record of delivering high-end devices that reflect global consumer demand and inspire loyalty in their users.
Featuring the most powerful chipset, a high-capacity battery and stylish design – including a unique mocha brown color option – the Huawei Mate 8 is the ideal smartphone for today’s on-the-go professional. The Mate 8 is designed from the ground-up for productivity and its hardware and software have been fine-tuned to provide an elegant, efficient experience.
“With the Mate 8, we have delivered a device that meets the needs of a new style of business. With this fast, impeccably designed smart phone, users can work more efficiently and free up valuable time to spend with friends, family and on personal pursuits,” said Kevin Ho, President, Handset Business, Huawei Consumer BG. “The Mate 8 is the ultimate high-end smart phone. It strikes the perfect balance between high performance and long battery life, enabling people to stay connected and be more productive in every facet of their lives.”
“The launch of the Mate 8 smart phone signals another great achievement for us, the Huawei Consumer BG, both from a local and international point of view. The Mate series is our most successful product not only in China but the rest of the world, the Mate 8 signals our intensions to extend that further. From a Southern and East Africa region, we consider the Mate 8 to be our most important flagship smart phone this year and we’re confident that it will offer the best performance to our users,” added Peter Hu, Managing Director of East and Southern Africa, Huawei Consumer Business Group.
Designed for Performance and Efficiency
With new groundbreaking hardware, the Mate 8 is the first smartphone to run the Kirin 950 chipset, with CPU boosting power up 100 percent, GPU performance up 125 percent, and power efficiency up 70 percent compared to the Kirin 925. The device’s architecture balances energy efficiency with high-end performance through 4 x A72 2.3 GHz processors and 4 x A53 1.8 GHz processors.
Equipped with a 4000mAh high-density battery, the Mate 8 delivers industry-leading power efficiency offering over two days of normal usage. And with rapid charging technology, the phone is able to charge a day’s worth of power in just 30 minutes. In fact, regular users can go without charging their phone for 2.36 days, and heavy users can go without charging for 1.65 days. The Mate 8 also features advanced six-layer thermal mechanics, which allows higher heat dissipation, leading to an excellent handling experience and lower power consumption.
Built for Productivity
Running on Huawei’s EMUI 4.0, based on Android Marshmallow 6.0, the Huawei Mate 8 offers hundreds of user experience tweaks and improvements, including a built-in automatic defragmentation service that continues optimizing system performance. Additionally, the Mate 8 features a split-screen mode that enables enhanced multitasking between apps.
Smart and Secure
The Huawei Mate 8 introduces a new generation of fingerprint security with enhanced protection technology. The circular fingerprint sensor improves the effective identification area by 10 percent. In addition, the fingerprint friction ridge matching has three levels of security, providing a higher level of protection for users. The new sensor design also increases the unlock speed by 100 percent.
The Mate 8 maintains two sets of fingerprint interface standards to improve smartphone payment experiences—the Fast Identity Online (FIDO) and Android M standards. The strong CPU also supports real-time encryption of full storage for better data protection. The Mate 8 provides a microSD card lock, preventing anyone from accessing content in the card without a password. If a phone is stolen, user data cannot be obtained.
Huawei invested $98 million over three years to develop the first proprietary image sensor processor for faster focusing, higher clarity, and more accurate color shading. A leading research team was assembled in France to increase the processing speed of the camera, resulting in increasing the process bandwidth by four times with 14-bit precision.
In addition, the Mate 8 adopts the revolutionary, all-new Sony 16MP IMX298, increasing the sensor size by 23 percent for breathtaking images. The Mate 8 also features an 8 MP front camera with a new beauty algorithm for taking the perfect selfie.
The Huawei Mate 8 features “Super Hands-Free 3.0” technology that enables hands-free operations in a variety of environments. Whether you’re in a car, a conference room or at a crowded party, users can enjoy clear conversations from up to 3 meters away. With a 120 degree range of audio pick up and directional noise reduction mode, conference calls are crisper and clearer than ever before, no matter where they take place.
The Mate 8 features omnidirectional recording and directional playback. Three microphones automatically detect sound sources and record voices from all directions. During playback, people can choose any direction of the sound source they want to hear. Additionally, the Mate 8 provides document readjustment camera mode, which automatically straightens images that are captured at an angle for better viewing.
The Mate 8 supports global connectivity and more bands than any other dual-SIM phone, including four 2G bands, nine 3G bands and 18 4G bands in 217 countries and regions with 1,334 operator settings. This makes it the perfect device for the global business traveler.
The Mate 8 features a refined, elegant design that highlights its beautiful 6-inch high contrast display. With a leading 83 percent screen-to-body ratio, the phone is able to stay sleek and compact without sacrificing a large display. The 2.5D curved diamond cut glass and aerospace grade aluminum metal are joined seamlessly, giving the device a blend of beauty and practicality.
The Huawei Mate 8 will be initially available in 30 countries including: Spain, Germany, France, United Arab Emirates, Mexico and Australia. The device will cost 599 euros for 3GB +32GB and 699 euros for 4GB + 64GB. It is available in four elegant colors: champagne gold, moonlight silver, space gray and mocha brown.
“We’re delighted to also announce that from an ESA point of view we’re planning to launch the Mate 8 in March this year, at the same time across nearly 20 of all our main African markets such as South Africa, Kenya, Angola, Uganda, Tanzania, Congo, Zambia, Mauritius and many more. Pricing will be confirmed closer to launch,” concluded Hu.
About Huawei Consumer BG
Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2014. Sixteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India, and China. Huawei Consumer BG is one of Huawei’s three business units and covers smartphones, mobile broadband devices, home devices and cloud services. Huawei’s global network is built on 20 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.
For more information, please visit: http://consumer.huawei.com/uk/
Racepoint Global for Huawei Consumer BG